Roads of Return

Analysis / Interpretation / Press / Source

"A deeply emotional response to the plight of the people of Palestine and their right to return. This entry made the bold and smart move to not try to solve the current conflict but instead use typography and personal experience to help create a campaign which educated new and existing demographics, and saught to humanise the local Palestinian people. Rooted in empathy the work showed an exceptional display of research, narrative and innovation, engaging with existing platforms and mediums to help bolster it's impact. While it wasn't the most technically exceptional, it was one of the most confident in terms of concept and delivery."

Ben Mottershead, Founder and Creative Director, Studio BND