This poster, which features an Orientalist scene of a shepherd and his beloved in a bountiful landscape within an architectural frame of an arabesque horseshoe arch, was aimed at attracting tourists to the Land of Israel. It was designed to speak to a Christian audience as much as to Jews of the Diaspora, as can be seen in Raban's choice to set the timeless idyll on the shores of the Sea of Galilee. In the distance, framed by the blooming almond tree and date palm heavy with fruit, is the snowy peak of Mount Hermon. The verse from the Song of Songs (2:11-12) set in the stones of the frame strengthens the connection to the land of the Bible. All these elements symbolize renewal and the coming of spring, emblematic of the burgeoning Zionist society.
Source:
The Israel Museum
https://www.imj.org.il/en/collections/221921