Realizing Herzl's Dream

Objective: To celebrate 150th birthday of Herzl and the close connection between Herzl and JNF Background: The Herzl Museum presents the life, dream and work of Theodor Herzl and the manner in which he led the establishment of Israel. The museum offers the visitors a visual and emotional experience, during which there is almost no mentioning of the close historical connection between JNF and Herzl Solution: Set up of a permanent installation at the entrance to to Herzl Museum, which creates a conceptual intro to the museum experience and completes the tour at the end. The audience meets with the JNF by an impressive display window, a unique video presentation and a blue box display The audience has time to look at the display window while waiting to enter the museum, the historical connection between Herzl and the JNF is clear. The experience is completed when the audience leaves the museum and meets the installation again "differently", already familiar with the practice of Herzl for Israel: JNF fulfilling Herzl's visionSource: Say - Brand Strategy and Expression web site