Translation by Noga Malkin
They both do say literally from the boat to the village. But since in 1957 when the poster was made settlement didn't have the connotations it does now, they were using the terms interchangeably, since a village is a human settlement. The rest of the Hebrew text is as follows:
No to camps and transit camps (maabarot)
For the Olim who are arriving now.
They are headed to agricultural settlement
And to conquering the wilderness -
To increasing the power of our economy
And our national security.
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---------- Forwarded message ---------- From: Leslie Hossack Date: Mon, Oct 10, 2011 at 11:39 AM Subject: [ PPPA Contact Form Submission] To: ppparchives@gmail.com Submitted on Monday, October 10, 2011 - 15:39 Submitted by anonymous user: [99.248.127.182] Submitted values are: Your name: Leslie Hossack Your e-mail address: hossackl@aol.com Subject: my photographs posters of 36 popsters Category: General question or comment Poster Upload: Message: Hello: On my blog hautevitrine.com I have been featuring the 30+ posters on display at Ben Gurion Airport. My research has lead me to your project. I thought you might find it interesting to visit the photographs on my blog posts (one a day for the past three weeks). Given the nature of your project, I was wondering if you might be interested in being interviewed for my blog, or making a comment on my blog: www.hautevitrine.com sincerely, Leslie Hossack The results of this submission may be viewed at: http://www.palestineposterproject.org/node/878/submission/279
1957 United Israel Appeal Poster by Dan Gelbart, Tel Aviv 2011 photograph © Leslie Hossack This 1957 United Israel Appeal poster, designed by Dan Gelbert, is titled: From the Boat to the Village. It is part of my series of photographs featuring posters displayed at Ben Gurion International Airport, in the exhibition: 90 Years of Vision, Keren Hayesod Posters, 1920 – 2010. Curated by David Tartakover, the colourful collection of over 30 vintage posters provides a fascinating glimpse into Israel’s history, from the time of the British Mandate in Palestine to the present. Since 1920, Keren Hayesod (the United Israel Appeal, Foundation Fund) has been involved in Israel’s growth. It was founded in London as the fundraising arm of the Zionist movement, and in 1926 the headquarters was moved to Jerusalem. Initially, Keren Hayesod financed activities relating to immigration and absorption, settlement, defense, development of water resources and public works. It also aided major enterprises such as the Palestine Electric Company and the Palestine Potash Company at the Dead Sea. When Israel gained its independence in 1948, many functions handled by Keren Hayesod were transferred to the Jewish Agency, and Keren Hayesod continued to concentrate on immigration, absorption and settlement.