EXCERPT
To mark the Keren Hayesod centennial and to renew this visual tradition, a Keren Hayesod poster competition was launched among students of design. The winner was Sharon Steinberg, a new immigrant from Mexico who made aliyah in 2017. Sharon was familiar with Keren Hayesod from home, and her connection to the organization had deep roots. As a child in Mexico, she learned a lot about Keren Hayesod’s contribution to Israel, so when she heard about the competition she knew exactly what she was going to design. Sharon’s poster depicts two hands, the space between them defining the map of Israel. The two hands symbolize the citizens of Israel and Diaspora Jews, who are linked together in an eternal partnership with joint responsibility for the State of Israel.
“Faith”, a poster designed by Sharon Steinberg, winner of the KH centennial poster design competition, 2020.
Source:
https://www.kh-uia.org.il/100beats/keren-hayesod-posters-a-century-of-telling-israels-story/