EXCERPT
Castaldo’s work has travelled beyond Naples, and sparked discussions in other countries across Europe.
During a visit to Germany he digitally transformed an Armani advertisement for lipstick, covering the model in a black and white keffiyeh. The chequered scarf, which has become a symbol of Palestinian resistance, was also accompanied with the words "Giorgio Armani for Palestine".
In a playful manner, Castaldo claimed to have started a collaboration with haute couture brands.
Although many viewers mistook it for a real mural, for Castaldo the success of this digital artwork lay in its ability to initiate discussions, regardless of its authenticity in a physical sense.
Source:
https://www.middleeasteye.net/discover/palestine-italy-street-murals-story-resistance