EXCERPT
Pro-Israel billboards are latest salvo in roadside rivalry
by Emma Goss February 4, 2025
The two billboards are the continuation of a grassroots ad campaign started by David Porush of San Mateo.
Porush initially worked with JewBelong to crowdfund enough money last year to replace a provocative anti-Israel billboard along Highway 101 in San Carlos. That billboard read, “Stopping genocide is not anti-semitic.”
The crowdfunding campaign brought in $41,500, enough to pay for one month of billboard advertising at that location in late 2024, Porush told J.
To Porush’s delight, the JewBelong billboard stayed up an extra month for free, displaying the message: “Let’s be clear: Hezbollah and Hamas are your problem too.”
Porush considered the JewBelong billboard a win.
“I think the success was the symbolism of it. It wasn’t just the message. It was the fact that — wow — there’s a pro-Israeli voice being shown in such a prominent place,” Porush said.
When the billboard was removed in late December, it was replaced by an anti-Israel billboard paid for by the Unity Lab, which describes itself on its website as a “mass-media campaign for Gaza.”
“Israel is committing genocide in Gaza,” the billboard stated in quotes, citing Amnesty International as the source. Underneath the words, the billboard featured the image of a child holding a doll.
Source:
https://jweekly.com/2025/02/04/pro-israel-billboards-are-latest-salvo-in-roadside-rivalry/