Curator's note:
This poster is a French-language promotion for the 1935 film The Land of Promise which may be viewed in its entirety here
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This film promotion poster presents three phases of history:
(text at top - figure reading)
Promised land
(text at middle - a camel turning a well pump)
Promised land - Palestine
(text at bottom - broad, tree lined boulevards in Tel Aviv)
Rediscovered land - modern Palestine
The most extraordinary effort of our era
http://www.mfa.gov.il/MFA/History/Modern%20History/Centenary%20of%20Zion...
THE PROMISED LAND Motion pictures also found expression in posters. The film Terre Promise (Promised Land), which described the ancient and modern Land of Israel, was shown in France and was promoted with an attractive poster. (1935)