The poster that was printed from this maquette may be viewed here
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Curator's note: This is the translated German caption from "Plakate aus Israel":
"This poster was printed in Israel but was created by two Jewish professional graphic artists in England; it appears in this catalog because (as in Poster No. 213 of the brothers Shamir) it represents one of the efforts of the Eretz Israel Foundation Fund and thus the participation of Jews and non-Jews around the world in the creation of Israel. The Magen David drawn into the land by the plough and harrow symbolically represents the central idea that the EIFF promoted from its founding in 1920: the cultivation of the land."
Artists' name found at CZA site
http://catalogue.swanngalleries.com/asp/fullCatalogue.asp?salelot=2134++...
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https://www.kedem-auctions.com/content/keren-hayesod-welcome-israel-original-sketch-poster-created-jan-lewitt-and-george-him-1952
"Keren Hayesod" - "Welcome to Israel" - Original Sketch for a Poster Created by Jan Lewitt and George Him, 1952
"Welcome to Israel = Keren Hayesod - United Israel Campaign", original sketch for a promotion poster on behalf of "Keren Hayesod", created by Jan Lewitt and George Him. [London, ca. 1952].
Gouache on cardboard (the text, in Hebrew and English, appears on pieces of paper glued to the cardboard). Signed: Lewitt-Him.
A fine colorful illustration, depicting a desert landscape with two tractors plowing the soil from north to south, with furrows between them in the shape of a Star of David.
The poster, in its final version, was printed by "Levine-Epstein" in Tel-Aviv in 1952. See: "Keren Hayesod Sows - The Hebrew People Reap, Keren Hayesod Posters 1920-2010" (editor: David Tartakover). Published by "Keren Hayesod", 2010.
The artists Jan Lewitt (1907-1991) and George Him (1900-1981), both born in Poland, founded a joint studio for graphic design in Warsaw in 1933. In 1937 they immigrated to London; there they were mainly involved in advertisement (they designed, among others, posters and announcements for the British Ministry of Information) as well as in writing and illustrating children's books. Both were involved in projects related to Israel. Jan Lewitt designed the Hebrew font "Haim". George Him designed, among other projects, the "Masada Exhibition" and served as a design consultant to "El-Al" company. In 1954 the partnership was dissolved.
54X76 cm. Good condition. Some stains. Flaking, glue marks and remnants. Some damages at margins. Pieces of paper with text are slightly detached. Placed in a passe-partout.
Estimate low
3000
Estimate high
5000